3D rendering is being increasingly used for marketing products. The ready availability of 3D software and computers with high processing power are contributing to widespread usage of this technique. In different industry verticals, particularly furniture and retail, conventional product photography and editing sessions in studios have been replaced with 3D rendering and visualization.
The application of 3D rendering is not limited to interior designing only. Photo realistic visualization of products in lifelike backdrops renders this technique suitable for various purposes. Architectural modeling or eclectic jewelry showcasing, anything can be done with finesse using 3D modeling and rendering.
In rendering, the focus is on visualization of computer generated 3D model in photo realistic manner. For audiences with lesser exposure to 3D rendering, difference between 3d rendered image and professionally shot image would not be visible. Images are rendered by applying textures specific to the product, proper lighting exposure, and minute attention to details. Due to such advancement in 3D technology, 3D Product Visualization is taking online marketing landscape by storm.
Customers can visualize the rendered images for assessing quality of products, functional dimensions, and other attributes from the comfort of their homes.
Deploying 3D Product Visualization for Driving Sales
For propelling marketing efforts on the trajectory of consistent success, visualization of product with 3D techniques has a dominant role to play. The compelling ways in which the potential of visualization can be leverages are being discussed below.
a) Narrating a Story with 3D images
3D rendering can complement emotional appeal of conventional marketing for engaging prospective customers and influencing their decisions in favor of your brand. Strategic use of psychological expedients can add firepower to your marketing.
With CGI (Computer Generated Imagery), products can be portrayed in a setting that emotionally appeals to customers. The tantalizing setup would be hard to resist for a customer. Not only retail products but interior/ exterior designing or landscaping services can also be promoted.
Suppose you are marketing a real estate project. If the backyard, garden and general ambiance are lit with a soothing light in attractive hues, even apathetic customers would feel drawn towards the same. On top of that, if furnishings are strategically added to accentuate the decor's appeal, purchases would definitely be more.
b) Using Cut-outs for engaging customers
Layering or the use of views cut away from main image tempts customers more. When 3D rendering is used for creating such views, you are not required to build additional prototypes for showcasing the product’s internal parts separately.
Your marketing campaign appears more transparent with cut-out images. The product interiors can be scrutinized in more efficient manner. With 3D models, highlighting novel technologies, design uniqueness, patented additions etc. can be done efficiently. This gives your products competitive advantage over contemporaries. Automobile and technology driven industries stand to benefit from this approach optimally. 3D visualization using cut-outs has a universal approach. With the aid of sliding panels, you can render the 3D cut-outs interactive. This will help prospects to get clear perspectives about the product’s evolution.
c) Fresh Branding Can Be Done without Significant Investment
If you want to update your marketing portfolio, you are hassled by the cost to be incurred on arranging props, hiring studio and photographer, and other overheads. This can spell significant expenditure for each re-branding of product line.
With 3D technique, you need only a fundamental array of 3D models for generating new looks for your campaign. Significant time or investment need not be employed. Seasonal marketing drives on special or festive occasions can be undertaken with relative ease.
You can also update your existing product line with new entries easily using CGI. Just having a stock set of pictures would suffice. Within a matter of time, you can re-brand your product line or update existing collection of 3D renders to meet your marketing deadlines. The need for costly studio sessions is eliminated and products’ functionalities can be demonstrated to customers in relevant manner.
d) Highlight minute details become easier
All products are not same. Some products attract customers by their grand looks whereas for others, finer details have to be showcased elegantly. For increasing sales, superior quality 3D renderings can be deployed as part of promotional process. This would attract customers who demand to know about products’ quality by examining from close quarter. Demonstration of stellar aspects of craftsmanship can prove to be a vital marketing strategy.
When selling expensive and high-end products, 3D rendering services can prove effective for emphasizing the salable attributes realistically. Catalogs on eCommerce sites can also be populated with products having their details richly showcased. Remote consumers who don’t have a chance of physically examining the product can be engaged in more convincing manner with this. The product too wins the race by stealing the march over competing counterparts.
e) Influencing leads on social media
E-commerce is now a major force to reckon with. As such, brands are forming their marketing strategies in web- centric manner. The channels through which online campaigning can be carried out are diverse. Sponsored ad, banners, and other media are used for attracting the attention of consumers.
The challenge lies in the ways customers are engaged by online ads. Each person is visually flooded by a slew of ads online. There is no scope of committing attention to each one of the them. Resultant, the customer keeps scrolling and ignores the ad. This problem can be addressed by utilizing the potential of 3D rendering. With advanced CGI techniques, 3D models are rendered into captivating images which when deployed in social media leads to desirable outcomes.
The hyper-realistic and mesmerizing designs generated by 3D visualization arrest the attention of online visitors. The appeal of sleek images complements the elegance of major social sites like Instagram. Visual storytelling is taken to the next level on the online platform through creatively rendered product images that become showstoppers on social platforms.
f) Organizing Polls with 3D Product Model Variations
Brands which have presence on social media often look for avenues to learn about the mood of customers. This also keeps their customers engaged. Constructive feedback about choices of customers can be collected. In major social sites like Facebook, you would come across inbuilt polls which facilitate customers to choose from different options. This offers brands insights about product preferences of leads.
To make polls successful, aesthetically pleasing visuals are important. If the poll is about options which can be customized like the color or design of an apparel, the images used to denote the choices should vary immeasurably less and only the variable like color should change. This is possible through 3D computer generated models which allow usage of variations seamlessly.
3D modelling accomplishes uniformity which is not possible with conventional photography. By keeping the general ambiance, focus, and lighting constant, 3D rendering permits the modification of a single element. This consistency is achieved across entire array of rendered images with minimum effort.
g) Presenting Customers with Different Perspectives
You can create an atmosphere conducive to promotion of products and evoke right emotion among customers with 3D rendering. This is because multiple perspectives can be seamlessly created within a setting that facilitates ease of engagement with product for the customer. You can take the imagination of customer on a flight by displaying various artistic images which complement each other. These images can be set in an attractive and inviting setup which makes the customer think about how he can use the product in his setup.
With different perspectives, various options for buying are presented and the prospective customer is not compelled to make a quick decision on the spot. This marketing strategy of offering different viewpoints of the same product can be used in various verticals like interior designing, business to business interactions, specific product sales etc.
When a product is showcased in the context that suits it optimally with different perspectives, audiences can judge it easily. They can compare its dimensions with that of similar items. Such pictures can be termed as lifestyle images and they come in handy for organizing effective advertisement campaigns. Customers would no longer demand viewing of physical product before purchasing.
h) Organizing Virtual Tours and Digital Walk through Become Possible
3D rendering is quickly gaining popularity because it allows products to be animated or presented in panoramic manner or through virtual tours. Many top-notch companies are offering the capability to optimize 3d visualization for creating virtual reality apps customized for your campaign. Content which allows interaction and is immersive diverts the spotlight in your product and generates lots of appeal during marketing.
An online showroom, for example, can be developed wherein walk through for customers can be organized. Prospects can visually experience the content contained in 3D manuals which is more intuitive compared to traditional PDF files. The meticulousness with which product has been manufactured and its superior quality can be showcased by highlighting the construction process of product.
i) Customizing Options Becomes More
With 3D visualization, you can provide your customers with more freedom in choosing and customizing styles as well as options. If the example of 3D landscape rendering is taken, the customer can literally browse through scores of variations from the comfort of his home. Further, individual tailoring options are available which make the experience of shopping personalized.
3D visualization is doing wonders in the field of online marketing campaigns. Apart from generating appeal for products among prospective buyers, it is also used as a medium for increasing the knowledge of consumers. This allows for genuine and unadulterated shopping experience that is proving to be beneficial for both brands and customers. With the help of a 3D rendering services providing company, you can avail of the benefits of digital visualization. Further, you can avail of other services like 3D print ready models, 3D product animation which can help add more cutting-edge to services that have higher appeal among particular class of customers.